Purple Wifi has acquired Ohio-based LogicJunction.

Fast-growth data analytics company Purple WiFi has acquired US wayfinding company LogicJunction. In the deal announced on 24th October, Manchester headquartered Purple confirmed the takeover of Ohio based LogicJunction, with the consolidated companies running under the Purple manufacturer. The acquisition is the most stock deal, with the current management staff and employee base becoming a member of the Purple team.
Purple has a WiFi platform through which companies are able to monitor a customers’ shopping habits and patterns, enabling them to advertise with targeted messaging, in addition to providing highly effective analytics tools.
Complementing its current business, LogicJunction improves the Purple profile with’ wayfinding’ technology, supplying indoor navigation and location-based methods, enabling them to bolster their “intelligent spaces” proposition to the customers.
With global positioning structure (GPS) technology ineffective indoors, wayfinding is a method that guides individuals through a physical environment and it is particularly crucial in complicated built environments. It’s been defined as the upcoming technology for navigating big urban centers including shopping centers, hospitals, and supermarkets.
During the last decade, LogicJunction has established its business by enabling people to get around the indoors like the outdoors, providing a mobile experience designed to imitate the experience of satellite navigation (sat nav). Its underlying engineering utilizes WiFi, Bluetooth along with the geomagnetic pressure of the Earth, supplying high accuracy and low-hardware.
Purple will today provide one of the most thorough and scalable interior navigation systems, which includes ahead-of-the-curve location-based interior positioning, overlaying the system with its current data analytics portfolio, enhancing each client and end-user experience.
85 Advisors acted as an exclusive economic advisor in relation to the transaction.
“LogicJunction has equally an amazing staff and beyond doubt probably the finest technology in the wayfinding business, said: Gavin Wheeldon, Chief Executive Officer of Purple. The technology and the team will enhance Purple’s offering and get us even further on the trip in producing intelligent spaces, along with raising both our US, European, and UK presence.
“As architectural environments start to be far more complex and as customer needs a shift to much more personalization, indoor positioning and location-based are becoming core to groups across every industry.
“Our existing clients in multiple sectors, which include airports, malls, stores, stadiums, healthcare along with other big venues, will all gain from the inclusion of best-in-class Wayfinding solutions. And as the most stock buy pre-existing CEO Mark Jowell, the various other shareholders and staff are excited about the continued trip included in the enlarged business.”
“We’ve been operating ways for nearly 2 decades, developing and delivering successful wayfinding methods, adding to an improved experience for well being, safety, and security, said: Mark Jowell, Chief Executive Officer of LogicJunction.
“LogicJunction’s merger with Purple takes in concert 2 teams that are great and technologies at the cutting edge of producing and optimizing smart spaces, providing effective insights for clients.
“Through this merger, we’re thrilled to have the ability to present the combined strength of indoor navigation and experienced data analytics to the customers, and to every company wanting to offer the best indoor experience for their visitors.”