MICA, or the Mudra Institute of Communications, Ahmedabad, is a renowned business school in India that specializes in Strategic Marketing and Communications. Established in 1991, MICA is an autonomous, non-profit institution recognized for its innovative programs and research initiatives in the fields of marketing, communication management, and media.
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Key aspects of MICA include:
Academic Programs: MICA offers various postgraduate and doctoral programs, including the flagship program – Post Graduate Diploma in Management-Communications (PGDM-C). It also provides specialized programs in Digital Marketing and Analytics, Crafting Creative Communication, and more.
Faculty: MICA boasts a diverse and experienced faculty comprising industry experts, researchers, and professionals with a focus on marketing and communications. The faculty contributes to both academic research and industry-relevant knowledge.
Research and Publications: MICA is actively involved in research and publishes journals, reports, and articles related to communication, marketing, and media. The institute encourages a research-oriented approach among its faculty and students.
Industry Connections: With a strong emphasis on industry exposure, MICA facilitates interactions between students and industry leaders through guest lectures, workshops, internships, and live projects. This helps students gain practical insights and prepares them for real-world challenges.
Campus and Infrastructure: MICA’s campus is located in Ahmedabad, Gujarat, and is equipped with modern infrastructure, including state-of-the-art classrooms, a well-stocked library, and facilities for extracurricular activities.
Alumni Network: MICA has a robust alumni network that plays a significant role in mentoring current students and contributing to the institute’s growth. Many MICA alumni have excelled in various fields, particularly in marketing and communication roles.
Cultural and Creative Environment: MICA fosters a vibrant and creative atmosphere, encouraging students to express themselves through various forms of art and media. The institute believes in nurturing not only business acumen but also creativity and cultural understanding.
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I want to leave my share of the experience that I had with MICA. From admission, classes, and curriculum to placement, you will be tricked now and then. At the time of admission, they will take an entrance test that they have prepared, only they know the question and their answers, but you will not get any response on how well you have performed on your test and they will offer you the fee. Their curriculum is pretty old compared to the fee charged. On top of that, their placement team is bogus too.