IIM Kozhikode Product Management Course Reviews | Analytics Jobs Reviews

About IIM Kozhikode

Before diving deep into their course, let’s know a little about IIM Kozhikode. The institute was set up by the Government of India in collaboration with the State Government of Kerala in the year 1996. It Spreads over about 112.5 acres of land, the Indian Institute of Management Kozhikode, is located on two hillocks in the Kunnamangalam part of ancient city of Calicut in Kerala. Hold 2 minute and read this reviews about IIM Kozhikode Product Management Course.

Now let’s talk about the course and its most sought-after features.

The Course provides

• 200+ Recorded Video Lectures
• 22+ Assignments
• 21+ Quizzes
• Capstone Project
• 15+ Case Studies
• 20+ Office hours with Industry Experts

Eligibility Criteria

The most successful product managers out there today didn’t have any of those things either when they first got started. You don’t need any formal qualifications and you don’t have to have a certain kind of resume. If you’re looking for your first product manager job, it’s not a tall order. You can have one in no time. However, you have to have Minimum Graduate or Diploma Holder (10+2+3) .The most crucial thing you can do to help land a Product Management job is to learn the core skills of the profession. This includes skills like:

• Voice of the customer
• Capturing, prioritizing and communicating requirements
• Writing business cases
• How to work with engineering and sales teams
• Developing launch plans
• Creating end of life plans

The fastest and easiest way to do this is to go through a comprehensive training course that covers the entire Product Lifecycle. You should learn both the inbound Product Management skills as well as the outbound Product Marketing skills so that no matter how your future employer defines the roles you have a working knowledge and the skills to succeed. Ultimately this particular product management course will help you in achieving your desired job.

You can also read:- Kellogg Professional Certificate in Product Management Reviews

It’s time to get a picture of the Syllabus of the Program

After completing the syllabus You would be able to develop the product mindset needed to bring viable products or services to the market by mapping customer journeys and user personas to define and solve problems through products.

Analyze frameworks and strategies for marketing, selling a product , and developing.

Evaluate product road-mapping and proto-typing decisions using various product management techniques and practices.

Along with this you will be capable enough to Outline a plan to create a competitive scalable product using key product development strategies and frameworks and Identify market segments and effectively target groups through marketing and communication strategies.

The Syllabus have been divided into 30 Modules below

MODULE 1: Introduction to Product Strategy

MODULE 2: Value Creation, Communication and Delivery

Value creation – How a product is connected to customer

• Value communication
• Value delivery
• Co-creation
• Traditional vs. contemporary value delivery processes
• Porter’s value chain

Case Study – Indraprastha Ice & Cold Storage

MODULE 3: Strategic Approach for Competitive Advantage in Product Strategy

MODULE 4: Disruptive Innovation for Successful Product Strategy

MODULE 5: New Product Development, MVP and MDP

MODULE 6: Market Segmentation and Market Orientation

Module 7: Go-to-Market Strategy and Sales & Distribution Strategy

Module 8: Product Positioning and Branding

Module 9: Marketing Communication and Logistics for Successful Product Strategy

Module 10: Pricing of Product

Module 11: Project

Module 12: Introduction to Product Analytics

Module 13: Product Analytics Process and Design, Qualitative Analysis Techniques

Module 14: Product Analytics: Metrics and Goals

Module 15: Data Cleaning and Data Coding

Module 16: Data and Statistics for Descriptive Product Analytics

Module 17: Data Driven Modeling

Module 18: Data Clustering

Module 19: Analysis of Consumer Behavior

Module 20: Digital Analytics: Tools and Techniques

Module 21: Applying Analytics in Marketing

Module 22: PROJECT

Module 23: Traditional vs. Modern Product Development Process

Module 24: Understanding Agile and Lean Development

Module 25: SCRUM Framework

Module 26: Design Thinking Process in Product Development

Module 27: Rapid and Hi Fidelity Prototyping

Module 28: Product Roadmapping and Prioritization

Module 29: Leading Product Development

Module 30: PROJECT

Have a look on ISB Executive Education’s Product Management Program

Placement

When it comes to the placement part they have clearly mentioned that this service is available only for the Indian public enrolled into select Emeritus programmes. Career Services is only recommended as a service that helps you to design your career proactively. The Career Services mentioned are offered only by Emeritus. 

IIM Kozhikode is NOT included in any way or the other and makes no guarantee regarding the Career Services mentioned here, Emeritus is solely responsible for the placement process. Emeritus alumni work at Microsoft, Infosys, HDFC, TCS, Ola, Flipkart, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Accenture, Cognizant, amongst others.But having a collaboration with IIM Kozhikode is a vital part as IIM Kozhikode is one of the most reputed institutions recognized on a global scale.

Read:- Top 10 Product Management Courses in India

Admission fees

The price of the course is Rs. 1,84,500 + GST.  I think, this is a great deal to go with.

Reviews

Lying at the intersection of business, user experience and technology the right product can drive commerciality, usability, and the most valuable outcome for clients. Naturally it needs professionals who thrive on curiosity, collaboration and ownership. From prioritizing new product features, building products fit-to-market, shaping go-to-market strategies and launches to addressing customer needs, IIM Kozhikode Product Management course will help professionals play an intrinsic role in your organization’s product success.

With an introduction of concepts like Market Strategy Analysis, Product Strategy, Solution Design Concept Development, Pricing, Understanding Customer Preference, Management and Brand Positioning, you will emerge as a power-house leading bottom-up change within your organization.