About Kellogg
Before we begin reviewing Kellogg Professional Certificate in Product Management. Let’s hear a little about Kellogg. The Kellogg School of Management has led the way in modernizing business education ever since it was founded in 1908.
The active community of instructors, staff, students, and alumni at Kellogg is a worldwide business school that influences businesses and organizations all over the world. The rigorous academic experience at Kellogg combines theory and practice, fostering a vibrant environment for learning and conducting research.
In the vast alumni network of Kellogg, there are more than 65,000 alumni from more than 120 different countries. 97.1% of 2Y Three months after graduation, the Class of 2021 received a job offer; the Class of 2023 had a record-breaking 49% female students.
Over $19 billion has been invested in companies started by Kellogg students and graduates over the past ten years. Seven campuses makeup Kellogg’s premier executive MBA network. There are 19 Kellogg graduates who are CEOs of Fortune 500 businesses.
Now let’s talk about Kellogg Professional Certificate in Product Management and its most sought-after features.
- Learn how to find, design, develop, deploy, and manage products from beginning to end.
- Develop your tactical implementation and strategic thinking abilities to become a qualified product manager.
- Obtain certifications in project management, A/B testing (Optimizely), wireframing (Balsamiq), roadmapping (Trello), and analytics, among other product management tools and processes (Google Analytics).
- Develop your influence, negotiating, and communication skills to manage people and relationships well.
- Create a start-to-finish plan. Using frameworks and tools, create a product marketing strategy.
Eligibility Criteria
For people who desire to enhance or formally establish their preparation for product management roles, including:
- individuals in their early careers with one to five years of experience working as product managers or in product support positions.
- professionals switching from a related industry, such as engineering, UX/UI, marketing, or sales.
Candidates come from a world range of industries, including but not limited to:
- Technology firms (software, hardware, electronics, networking, e-commerce).
- commercial product manufacturers (consumer durables, medical equipment & devices, automotive, construction, agriculture).
- Tech-intensive service providers (law firms, consulting firms, banking/fintech).
It’s time to get a picture of the Syllabus of the Program
The program consists of twenty modules to make sure you are ready to advance your career in product management.
Module 1: Introduction to Product Management
Discover the duties of a product manager (PM) and how they vary based on the industry, size, and structure of the firm (B2B and B2C). Learn the skills you’ll need for this position and what makes a great product manager. Additionally, comprehend the importance of products, the vision, objective, and strategy of the product, the relationship between problems and goods, and managing products as a business.
Module 2: Customer Insights for Product Innovation
Understand the types, sources, and tools for gathering customer insights (such as ethnography, customer experience mapping, customer advisory boards, PT, human factors research, etc.); then take action based on those findings.
Module 3: Analyzing Product Opportunities
Learn about the Real/Win/Worth Framework, Jobs-to-be-Done (JTBD) Framework, and defining and identifying product possibilities.
Module 4: Product Discovery and Requirements Definition
Study the Real/Win/Worth Framework, the Jobs-to-Be-Done (JTBD) Framework, and defining and recognising product possibilities.
Module 5: Business Model Design
Examine the Jobs-to-Be-Done (JTBD) Framework, the Real/Win/Worth Framework, and creating and recognising product potential.
Module 6: Financial Analysis for Product Managers
Recognize the SaaS industry’s economics, including NPV (Net Present Value), IRR analysis, product profitability analysis, & product pricing.
Module 7: UI/UX Design for Product Managers
Learn the principles of design sprints, interaction design, virtual design, interface design, and UX design.
Module 8: Agile Product Development
Learn about the fundamentals of Scrum/Agile team structures, Agile practices (Scrum, Kanban, etc.), Scaled Agile Framework (SAFe 5.0), and switching to Agile.
Module 9: Product Planning and Roadmapping
Connect product development, product roadmap types, roadmapping tools, and product portfolio management to company strategy.
Module 10: Product Prototyping
Learn the value of prototyping, rapid prototyping, types of prototypes (Alpha, Beta, Pilot), types of prototype artifacts, wireframing, 3D printing, and prototyping best practices.
Module 11: Taking Products to Market
Get a general understanding of the product launch, Go-to-Market Strategy (GTM), product positioning and messaging, and planning for the product launch.
Module 12: Business Communication for Product Managers
Learn the principles of storytelling, get an understanding of internal and external communication, and develop your ability to deliver persuasive product demonstrations. Find out the unspoken advantages of effective written communication, conducting productive meetings, and handling challenging circumstances.
Module 13: Managing the Partner Ecosystem
Discuss the definition and development of the “full offer”—the choices to Make, Buy, or Ally. Manage strategic alliances and plans for the expansion and development of ecosystems.
Module 14: Managing Product Evolution and Growth
Learn how a corporation could increase product sales through demand expansion, market expansion, and customer development. Understand how to handle product line trimming, product line extensions, and product sunsetting.
Module 15: Growth Hacking
Discover how to cultivate the growth hacker attitude, abilities, tactics, and best practices.
Module 16: AI and ML for Product Managers
Learn the meanings and principles of analytics, AI/ML, as well as the platforms, tools, and several kinds of analytics, such as prescriptive, predictive, and descriptive.
Module 17: Overview of Data Analytics Tools for Product Managers
Learn the fundamentals of Python and how it is utilized in various professions and industries. Learn how to read, filter, integrate, and aggregate data using Python to effectively interact with your data science team. This lesson will also provide an overview of well-known tool and platform providers, including RStudio and KNIME.
Module 18: Managing Stakeholder Relationships
As a product manager, learn to handle various connections. Address the interaction between the product manager and the technical team in particular. Next, talk about outbound relationships (sales organizations and customers).
Module 19: Product Management for Services Companies
Find out which is more scalable, products or services. Learn about the B2B vs. B2C business models as well as the service development process.
Module 20: Capstone Project
You will finish and turn in the capstone project—a product management plan for developing and launching a product—in this last module.
Admission Fee
Now let me tell you the fee for this Kellogg Professional Certificate in Product Management program; is $6,950 (incl. taxes).
Related Topics:-
Top 10 Product Management Courses in India
ISB Executive Education’s Product Management Program
Reviews:
Tools and frameworks will be presented to you via video lectures, along with real-world examples, case study scenarios, and downloadable materials. Through weekly activities, individualized assignments and exams, discussion boards, and instructor involvement, you will put your learning into practice. The programme concludes with a capstone project that combines all of the major ideas covered.
Participants will also receive certificates in project management, wireframing (Balsamiq), roadmapping (Miro), and analytics, among other product management tools and processes (Google Analytics). (NOTE: Some of these certificates can come with a slight extra cost. While you are enrolled in the programme, comprehensive instructions will be given.)
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