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ToggleAbout LinkedIn
The company was founded by Reid Hoffman and the founding members from PayPal and Socialnet.com in December 2022. This platform is primarily used for professional networking and career-making and allows job seekers to look for jobs and for employers to provide employment. As of February 2022, LinkedIn has 830+ million registered persons from over 200 countries around the globe.
Now let’s talk about LinkedIn Digital Marketing Course and its most sought-after features.
Digital marketing is an online promotion and presence-building technique. If you want to sell any of your products in the online market, then it needs digital marketing techniques that will increase the reach of customers towards the product. Digital marketing uses digital media and electronic devices to reach the target audience.
With the help of this program, here you will understand the concept of how to launch your brand or online business effectively in the market and build a targeted strategy for marketing that attract potential customers around the digital spaces. Since there are numerous Digital Marketing courses available on LinkedIn, you might need clarification. The particular course I have mentioned comprises 11 parts with 18 hours of learning.
Eligibility Criteria
For Beginners, one of the most important uses of digital marketing is the effective use of social media. Smart use of social media networks like Twitter, Facebook, LinkedIn, and Google+ is an excellent step to building your customer base and interacting with them on a daily basis.
Social media marketing services refer to the process of attracting traffic or attention through social media sites. Then there is email marketing which is more powerful if you have a database of consumers or people you want to target directly.
Email marketing services in India often involve sending out email newsletters or emailers to your target audience, which is a great way to update your customers about new offers, special promotions, or the latest happenings with your product or brand.
Another essential aspect of digital marketing is a web design, and more advanced services include SEO and SEM. People are called to SEO by the name Search Engine Optimization, and it is an extremely important component of digital marketing. If you have knowledge about these 3 things, then learning digital marketing is easier for you.
It’s time to get a picture of the Syllabus of the LinkedIn Digital Marketing Course.
The syllabus of the whole course is divided into 11 modules.
1. Digital Marketing Foundations-
With this module, you learn the key strategies and techniques of digital marketing, a key skill to support the success of your business and brand.
Suggested Blog: – Digital Marketing
2. Google Analytics 4 (GA4) Essential Training
You will also learn how to use Google Analytics 4 to analyze, track and report on the online health of your business.
3. SEO Foundations
Explore the concepts of search engine optimization and learn the strategy behind link building, including keyword planning and SEO for e-commerce and mobile audiences.
4. Google Ads Essential Training
With this, you learn the foundations of pay-per-click (PPC) advertising with Google Ads.
5. Content Marketing Foundations
A well-crafted content marketing strategy can significantly increase your brand’s visibility, help build credibility, and foster long-term relationships with your target audience. Brian Honigman, a marketing consultant, explains the concepts and benefits of content marketing before delving into a step-by-step strategy for organizations of all sizes to succeed with this strategic marketing approach.
6. Social Media Marketing Foundations
Learn how to use platforms like Instagram and Facebook to cultivate brand awareness and drive sales.
7. Marketing on Facebook
Discover how to build your brand and access new opportunities and customers using Facebook stories, pages, offers, and more.
8. Marketing on Instagram
In this program, you will find how to market through Social media platforms; you can also understand the concept of SMM (social media marketing).
9. Social Media Marketing: Strategy and Optimization
Learn how to utilize your social media marketing mix and reset your strategy for LinkedIn, Facebook, TikTok, and other popular platforms.
10. Email and Newsletter Marketing Foundations
you always get newsletters and Emails from different domains(Companies) for knowledge and brand promotion purposes. In this program, you will find how to make an email for brand building, promotional email, and transaction email.
11. Introduction to Graphic Design
Learn about logo design, image editing, and layout in Photoshop, Illustrator, and InDesign.
Suggested Blog: – Springboard online course Professional Digital Marketing Certificate
Placement
Now, Here’s a catch, Before LinkedIn learning came into the picture. LinkedIn is a job provider, so you can imagine the ample amount of opportunities that you would receive after completion of their course. They provide over 20400 courses, out of which most of them are free, and you don’t need to spend even a single penny.
Admission fee
They need to mention the course fee clearly. However, you receive a one-month free trial. For more details, you can contact their team.
Reviews
Yes, Of course, Digital marketing is a good career option for those who are interested in the internet. Being a speedily growing industry, Digital marketing is the most preferred career choice among individuals.
Aspirants are looking for career opportunities in Digital Marketing, and this inspires institutes to come up with Digital marketing courses or training.
Following are the most demanded skills in Digital Marketing: Content Marketing: Content is the king and base for all your marketing. Nearly 50% of the companies have a content strategy.
Social Media Marketing: Social media budgets will get doubled in the coming next 5 years. Internet penetration is gaining more and more results. Nearly 1/3 of the population is currently using some social media platform.
Search Engine Optimization: 33% of traffic from Google’s organic search results goes to the first item listed. So knowing the strategies of search engine optimization will give you a sharp edge in the digital marketing industry.
LinkedIn Digital Marketing course review based on 3 professional platforms:
- MouthShut
- TrustPilot
- SiteJabber
Digital Marketing course by LinkedIn Reviews on Mouthshut
Overall rating is 3.89 out of 5 based on 1367 votes. It’s Service & Support rating on Mouthshut is 4 out of 5. It’s Administration is 4/5 and the Student engagement rating is 4/5. Value for money rating for LinkedIn on mouthshut is 4/5. The overall rating of LinkedIn Digital marketing course review on Mouthshut platform based on total votes of 1367, which is comparatively good and rate with more accurate data.
Digital Marketing course by LinkedIn Reviews on TrustPilot
It’s overall rating is 1.5 out of 5 stars. The overall rating for linkedin digital marketing course on Trust Pilot is based on 1149 total votes which is comparatively not good number.
Digital Marketing course by LinkedIn Reviews on SiteJabber
Overall 3.5 Star from 554 review for LinkedIn on Sitejabber platfrom. which is comparatively good.
Note: To learn about many other similar Digital Marketing course reviews, please visit our Digital Marketing
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