Online, Austin, Finland
CXL is a digital marketing education platform that offers online courses, live workshops, and coaching programs. It is founded by Peep Laja, a renowned conversion optimization expert. CXL helps marketing professionals and teams to develop their skills and knowledge in various domains of digital marketing, such as growth, analytics, and optimization.
CXL, short for ConversionXL, serves as your pathway to excellence. Being the best provides an unparalleled advantage; the most sought-after individuals command the pay they desire, choose projects at will, revel in their work, and earn respect. At CXL, they guide you on your journey to being the best by bringing the world’s top 1% practitioners to teach their crafts.
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Their philosophy centers on those who aspire beyond the status quo, challenging norms and embracing a tribe that shares this mindset—CXL is your tribe. Their mission is to democratize elite knowledge, making it accessible to anyone driven and motivated to seize it.
To fulfill this commitment, they offer:
- In-depth marketing, analytics, and optimization content through their blog.
- Data-driven marketing training programs for those aiming for the top 1%.
- Assistance for mid-market to enterprise-level companies in growing online revenues through managed customer experience optimization programs.
What sets their blog apart:
- Well-researched and highly actionable content, striving for excellence in every blog post.
- Noise reduction by providing comprehensive, research-backed, and clear insights on various topics.
- Tailored for smart marketers, avoiding basic content and focusing on advanced level insights.
eep Laja, Founder and Principal of CXL, is an entrepreneur and conversion optimization champion. Pronounced ‘Pep Laya,’ Peep is passionate about driving change and growth through digital optimization. Voted as the #1 most influential conversion rate optimization expert globally, he is dedicated to making top 1% marketing know-how available for everyone through CXL.
Core values at CXL:
- Caring: they care deeply, see people behind numbers, and go the extra mile to help customers achieve their goals.
- Excellence: Everything they do is of high quality, with a commitment to wholehearted efforts.
- Learning: They are ever-evolving, invest in growth, and are open to change based on new evidence.
- Speed: Actions speak louder than words; they decide promptly and focus on the best use of time.
- Proactivity: They take responsibility, are change-oriented, and initiate action.
- Fun: Enjoying the journey is a serious priority at CXL; they recharge and savor each moment.
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My purchase was a minidegree in digital analytics. They just eliminated the outdated content without adding any new courses to replace it, as opposed to updating the old content with fresh stuff. They insisted on purchasing a new course when asked. For example, advanced Google Analytics, intermediate Google Tag Manager, and many more were eliminated since they were out of date. However, they presented additional information as a separate course rather than substituting them. A minidegree can cost up to $600, and I nearly lost money on the current course since I would have to pay for it all over again if I wanted fresh information. This is ridiculous. The CXL authorities ought to revise their guidelines and include fresh material to the current minidegree membership in place of the outdated stuff. I don’t care if they remove my membership after seeing my review because I lost the money already.
Recently I have completed my digital marketing course from CXL but according to me it’s not worth it. I thing they should work on adding practical knowledge in their course. They should explain things practically doing rather than explaining in air. That’s not a correct manner to explain. I think their courses are meant to make fool and play with the career of many students. In current market they should understand the importance of digital marketing. As I am a student of BBA but I was not interested in sales so I decided to build career in digital marketing but, they played with my future am not gonna spare them anymore I will write a complaint letter and tell them to teach us properly else I am not going to pay their remaining fee.
I am sorry to say but the courses of CXL are a bit more expensive than they should have been as compared to the course curriculum. There is no doubt regarding a variety of courses available in the field of digital marketing. However, most of their courses are not up to date. Also, there is no value in their course completion certificates among the employers in the same domain. Instead of this, you can opt for any digital marketing courses from Udemy or Coursera. Its a total waste of time and money.